Establishing Class Identity and the Brand Strategy of Sumiyoshi Senior High School (draft)

Foreign Language faculty can contribute to the brand strategy of Sumiyoshi Senior High School by establishing the brand strategy of English-related classes.
Let me clarify my terminology here in this writing. I use the words "class" and "subject" such as to mention, "English Subject has English Understanding Class, English Expression Class, and etc." Since Sumiyoshi Senior High School has Science Course and International Course, I avoided using the word "course" to talk about its curriculum.
In this sense, we have 1 English-related class in the subject "Foreign Language," 5 classes in the subject "English," and 1 class in the subject "International Cultures." Establishing the identity of a class will strengthen the brand equity of the class. The stronger brand equity of each class, in turn, can be woven into a web of brand equity, which enhances the school identity of Sumiyoshi Senior High School. We can contribute to the School Identity of Sumiyoshi Senior High School, by enhancing the identities of those classes.
"Establishing a school identity can give your children a sense of security and help them to feel 'normal'. ... The more you put into your school identity, the more unity and pride your kids will feel." (Hernandez)
Obviously, the stronger school identity makes students more motivated and confident. That is the case even with class identity. The stronger class identity makes participating students more motivated and confident.
"An effective brand strategy will create a unique identity that will differentiate you from the competition." (Lake)
If we can establish more effective brand strategy, we can enjoy a stronger class identity.
To establish more effective brand strategy, we have to "analyze the factors of brand equity which underlie brand strategy." (Osuga, p.363) By analyzing the factors of brand equity, we can "clarify the relationship between brand strategy and the key factors of brand equity." (ibid.)
The identity of English related classes or their brand equity has 3 factors: to have students develop their ability of English practical usage, to get students ready for college entrance examinations, and to have the school. Each class should be analyzed from these 3 viewpoints so as that each of the classes is to establish or strengthen its brand equity with one or two of these factors.
We can, and have to, accumulate the brand equity of classes to strengthen class identity. Thinking through a more effective brand strategy is the key of the accumulation, and is very important for Sumiyoshi Senior High School, which is in an accumulation crisis.

References:
Beverly Hernandez, "Establishing a School Identity", http://homeschooling.about.com/cs/gettingstarted/a/backidentity.htm
Laura Lake, "Developing Your Brand Strategy ",
http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm
Osuga Akira, "The Relationship between Brand Strategy and Brand Equity", Journal of business and economics, 2005, Vol.51, No.3, pp.363-376, Kinki University, http://ci.nii.ac.jp/naid/110004622785/en/