Branding English Classes

Establishing the identity of a course will strengthen the brand equity of the course. The stronger brand equity of each course can be woven into a web of brand equity, which enhances the school identity of Sumiyoshi Senior High School.

"Establishing a school identity can give your children a sense of security and help them to feel 'normal'. ... The more you put into your school identity, the more unity and pride your kids will feel." (Beverly Hernandez, "Establishing a School Identity")

Obviously, The stronger school identity makes students more motivated and confident.

"An effective brand strategy will create a unique identity that will differentiate you from the competition." (Laura Lake, "Developing Your Brand Strategy ")

If we can establish more effective brand strategy, we can enjoy a stronger school identity.
To establish more effective brand strategy, we have to

"analyze the factors of brand equity which underlie brand strategy." (Osuga Akira, "The Relationship between Brand Strategy and Brand Equity", Journal of business and economics, 2005, Vol.51, No.3(20050331) pp. 363-376, Kinki University)

By analyzing the factors of brand equity, we can

"clarify the relationship between brand strategy and the key factors of brand equity." (Osuga, ibid.)

All in all, we can, and have to, accumulate course identities and accumulate brand equity to strengthen school identity. Thinking through a more effective brand strategy is the key of the accumulation, and is very important for Sumiyoshi Senior High School, which is in an accumulation crisis.